Please note that the Oppo brand includes here the sister brands of the company True me and Oneplus. Oppo uses the following brands as part of its global strategy:
* Oppo – low-end offline and mid-range smartphones
* Realme – lower level online smartphones; incorporated as a 100% subsidiary
* OnePlus – high-end smartphones; now merged with Oppo
“The combined global sales of smartphones from Oppo and its subsidiaries have exceeded those of Apple and Xiaomi in April and May, taking the vendor to No. 2 in the world, ”said Jene Park, senior analyst at Counterpoint Research. According to Park, this is the combined result of the company’s multi-brand strategy which includes the premium OnePlus and the more accessible Realme.
Looking ahead, Park speculates that the Oppo family could likely be the next dominant brand to come from China since Huawei. Oppo is followed by Apple at 15% and Xiaomi, which occupies the fourth position with 14% market share.
Samsung, Huawei and Apple have dominated the global smartphone market in recent years. However, the momentum and market share saw a major shift with the US ban on Huawei, which saw the company lose its position in the top 5 of the global smartphone market. The Huawei ban has helped Chinese companies like Oppo and Xiaomi gain traction, especially in the European market.
Meanwhile, in related news research firm Canalys recently named Xiaomi as the world’s second-largest smartphone brand in terms of shipments in Q2 2021, ahead of Apple.
According to Canalys, Xiaomi’s shipments “have increased by more than 300% in Latin America, 150% in Africa and 50% in Western Europe”. Xiaomi, according to the report, “is in the process of transforming its business model from challenger to incumbent, with initiatives such as the consolidation of channel partners and more careful management of older inventory in the open market.”