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Logitech teams with designers Nidhi and Pankaj to bring tech to FDCI Lakme Fashion Week

Written by News Sateek

Logitech launched a new range of lifestyle accessories. The new line aimed at millennials aims to help them transform their workstations into something more functional, chic and contemporary. The line includes the Logitech M350 mouse and the K380 keyboard. The company has partnered with designers Pankaj and Nidhi.
“Specially created for working millennials, the Logitech M350 mouse and Logitech K380 keyboard shape any space, are highly functional, and are perfect for any digital creation they work on. Plus, the sleeves created by Pankaj and Nidhi will add value that further heightens the appeal of Logitech’s line of lifestyle products to professionals who enjoy owning their space in style, ”the company said in a statement.
Speaking of collaboration, Srinivas Rao Vishnubhotla, Country Head, Logitech India, said: “Following the first successful partnership with Lakmé Fashion Week earlier this year, we are delighted to be associated with this stellar platform again. Our collaboration with Lakmé Fashion Week and designer Pankaj and Nidhi aims to forge deeper bonds with young millennials who are looking for simple and minimalist products that accentuate their lifestyle with the latest technology and design. This collaboration is a testament to our commitment to the young people of this country, who are constantly looking for creative and productive technological solutions with a flair for aesthetics and colors. ”
The vibe of the collection called Amalfi by Pankaj and Nidhi at FDCI x Lakme Fashion Week revolved around a youthful vibe and appealed to the trendy, culture-conscious shopper who cares about the earth’s resources.
The mood of the collection was drawn from the designer duo’s travel memories of the Amalfi Coast in southern Italy. The colors are of a vibrant nature for the collection, such as coral pink, ground orange, sapphire sea blue and leafy green were inspired by the pastel and chalky hues of the painted walls and frescoes of the lush Italian region.

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