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xiaomi: Xiaomi has a new ‘offline problem’ to deal with

Written by News Sateek
The gap between major smartphones Xiaomi and its offline retailers appear to be expanding. Some My favorite partner Store owners across India are unhappy that Xiaomi is first launching new smartphones online and then supplying older models to offline stores. The Indian Cell Phone Retailers Association (AIMRA) took to Twitter to express his anger at Xiaomi’s “online first” policy.
To protest the same, some Mi Preferred Partner stores are covering the Mi logo and GSB storefront signs with posters from rival brands like Samsung, Oppo, True me, Vivo and others. Mi Preferred Partner stores only sell Xiaomi products to buyers. This protest is a kind of signal that if the concerns of store owners are not resolved, they can also start selling phones from competing brands.
Xiaomi earlier in a report by The Economic Times claimed that this whole AIMRA campaign on “online bias” allegations is an “attempt to defame Mi India and its employees”. He also said the campaign was “defamatory” and “defamatory”.
“The MIPP (Mi Preferred Partner) is unhappy with Xiaomi’s policy of launching new models online, thus extending the leverage in the form of an exclusive window period. MIPP is agitating by covering Mi-GSB and asking Xiaomi to end this anti-competitive and restrictive business practice. & support offline equally, ”tweeted All India Mobile Retailers Association and tagged Sunil Baby, the company’s senior director of offline sales.

The association says it wants equal opportunities for online and offline sellers. Store owners believe that if all new phones are sold online first, there is little chance of gaining a competitive advantage by selling older models in stores.
This is not the first time that Xiaomi store owners have deliberately degraded their storefront. Last year, during the border dispute with China, some stores covered Mi GSB signs to prevent unwanted attacks from locals boycotting Chinese brands. The owners feared that anti-Chinese sentiment across the country would lead marginal groups to destroy their stores.

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